What to expect from SKAd Network 4.0, according to Targetoo takeaways

Apple has made the SKAd Network 4.0 developer documentation available along with iOS 16.1. This means that Apple would provide the new 4.0 information if all parties involved support SKAN 4.0 and the advertisement is displayed on a device running iOS 16.1 or later.

Many people had some questions about the actual functionality of the new postbacks this version was revealed after hearing Apple's original presentation at the WWDC conference in June. All the information that has been lacking will be covered in this post. If you need clarification about the new version, you can read the article we posted that goes into great depth.

Values for Hierarchical Conversion

The hierarchical conversion values were the key talking point of this new version. The new coarse-grained conversion value, along with it, shares certain information at a lower threshold than the fine-grained conversion value. Instead of the one window present in versions 3.0 and before, the postbacks window of attribution was entirely redesigned to include three distinct windows ranging from 0 to 2 days, 3 to 7 days, and 8 to 35 days. With this new feature, marketers can get more information about post-install activities, such as ROAS and user LTV.

The delay timer of each window was the subject of the main query. The questions that everyone had about the implementation can now be resolved with the publication of the documentation.

The various postbacks that were registered during the window will be saved and sent as indicated below, with a delay of 24-48 hours for the first postback and 24-144 hours for the second and third.

Apple has however included a new technique to lock conversion values and speed up postbacks. The random delay to send the postback will be initialized before the conversion window closes if a conversion value declared with that method exists and is present. You can choose to apply this technique in any of the conversion windows because it is independent of the various windows.

With this functionality, instead of having to wait a minimum of 72 hours without the method implemented, advertisers will be able to get the install postback after 24 hours if everything is configured properly. With the help of the Flexible Mapping tool and the resulting reduction in delays, Targetoo will be able to optimize the campaigns more quickly.

Web to application

Support for web-to-app campaigns is among SKAd Network 4.0's most notable new features. Apple will only permit click-through credit to be given for clicks made exclusively through the Safari browser. This provides an answer to the query on the availability of web to application in all browsers: currently, just Safari.

The browser targeting tool will enable Targetoo to design precise web-to-app campaigns that will focus on the ideal traffic required to receive credit from Apple.

Source identifiers in a hierarchy

The previous campaign identifier was updated and is now known as the source identifier in SKAN 4.0. This value will now be a four-digit number that can be used to map various pieces of information that are important for understanding how well the campaigns are performing, such as the various creatives or the locations of the campaigns. Like the other features, this feature will send the information based on how anonymous the crowd is. Some unspecified daily install threshold must be met in order to receive the additional digits, which total four.

In addition to the data, Targetoo can already report because of the implemented tools, this new identifier will provide even more data granularity for advertisers. More information about the campaign can help with optimization.

Targetoo is already making preparations to support SKAd Network 4.0. To maximize traffic and take the lead in the SKAN market, the company has always been an early adopter of new features. We are able to optimize our campaigns and see gradual performance improvements thanks to our Flexible Mapping Tool and SKAd Network algorithm.

If you want to know more about SKAd 4.0 and Targetoo’s Flexible Mapping solution, please contact us.

Targetoo is hiring!

If you are Mobile Professional. If you have Talent, If you Work Hard. If you want to be part of more than just a company.

Meta's new VR headset tracks your eyes to measure ad effectiveness

“Updated privacy policies from Meta and executive interviews make clear how the company plans to profit from the metaverse.”

The $1,800 Meta Quest Pro, the newest virtual reality headset from Meta, was unveiled this week. With this headset, Meta is particularly hoping to persuade more businesses to use the metaverse, a more realistic online setting where workers can, among other things, have meetings. However, it also looks like Meta (owner of Facebook, Instagram, and WhatsApp) has modified its privacy rules. The new conditions make it obvious how the tech juggernaut plans to eventually make money by showing tailored advertisements to VR consumers.

The headset monitors your face and eyes

According to tech website Gizmodo and others, the privacy terms now include a section titled "Eye Tracking Privacy Notice." According to this sentence, the Quest Pro can send recorded eye movements to Meta to enhance the Meta Quest and track your face and eye movements using cameras. Gizmodo is aware of abstract language that typically refers to personalized ads. The confirmation comes from Meta's chief executive Nick Clegg (head of global affairs), who claims in an interview with The Financial Times that eye movement tracking is how Meta determines whether VR users are interested in an advertisement. An ad is seen only through the VR glasses, to be exact. Such an ad is personalized based on a variety of factors.

User reaction

Soon, Meta will be able to record a user's reactions to a customized advertisement that appears in their field of vision because a Meta-VR headset uses cameras to record the user's eye movements and face. Is the user blinking frequently? Does he turn his head? He either grins or flinches. This data will soon be available for use by Meta in the metaverse for advertising.

Horizon Worlds is the name of the metaverse environment that Meta uses, and it is currently ad-free. However, some creators might offer users digital goods for sale. According to Gizmodo, in the future, if a user spends a little more time on a digital product, the headset may present them with a unique coupon code either right away or later. Perhaps we're closer to such a system than we realize. For instance, Meta submitted a patent application in January for a system that "adapts media material" based on the facial expression of a VR user.

What is Google's "Better Ads Experience" and how to deal with it

The Better Ads experience policy has been made public by Google. When utilizing Google Play apps, additional rules have been added regarding unexpected interstitial advertisements. The new policy's goal is to enhance everyone's in-app experience because the company values its customers and is user-oriented.

Users may find unexpected interstitial adverts irritating and have a negative app-using experience as a result. With the Better Ads policy, Google is attempting to solve the annoyance caused by advertisements appearing when consumers least expect them, particularly when playing incredibly casual games.

What constitutes ad interruptions?

The Coalition for Better Ads (CBA) has labeled those placed in a way that interrupts the user experience as "unexpected ads." According to research, consumers anticipate seeing advertisements towards the conclusion of a game, level, or piece of content or whenever it permits them to utilize the app uninterrupted.

What are interstitial ads?

Interstitial ads are full-screen images or videos that show up covering the app’s content for a set period of time. Most typically they are displayed in transition points in the flow of an app, pauses between levels of a game or between activities.

What are the new Better Ads Experience interstitial ad guidelines from Google?

Developers must now adhere to the following ad standards in order to have their advertisements displayed and provide customers with the best possible service:

All forms of full-screen interstitial advertising that appear abruptly, usually after the user has made another decision, are prohibited.

• Advertisements that display during game play at the start of a level or at the start of a content segment are prohibited.

• Ads that play in full-screen mode before an app's loading screen are prohibited.

• All full-screen interstitial advertisements that cannot be closed after 15 seconds are prohibited.

These guidelines don’t apply to:

• advertisements that users have voluntarily chosen to view, such as those that reward viewers for watching the entire advertisement.

• Advertising and monetization methods that don't obstruct normal app usage, such as video content with embedded adverts.

How can user acquisition tactics be modified to adhere to the Better Ads Experience?

There is no need to be concerned about these new regulations. The new Google policy won't have an impact on your overall revenue from interstitial advertisements because there are several ad formats and tactics available to customize user acquisition campaigns and make them interesting and lucrative.

Rewarded adverts should be the first item you concentrate on. Users have the option to receive a reward from the app in exchange for watching a video or interacting with a playable ad using this incentive-based ad structure. Users no longer have to worry about being surprised if they choose to interact with an advertisement, and the policy no longer applies.

You may take advantage of the way users engage with our ad and have a significant impact on performance by focusing on various areas of your creatives, such as end cards and creative experience optimization. It all comes down to enhancing the user's interaction with the advertisement, not just the asset you are displaying.

Conclusion

As of today, October 5, 2022, the new Google Better Ads policy is in place. It's imperative for developers to check that all of their interstitial advertisements adhere to the new rules by carefully reviewing Google's policy, comparing it with each ad they are running, and making the necessary adjustments for any that don't.

Targetoo supports custom product pages

One of Apple's most significant releases this year is Custom Product Pages (CPP). This function makes it possible to present users with a more focused version of an app's product page, increasing relevance to encourage more downloads.

What are customized product pages?

Custom product pages are variations of the standard App Store product page designed to highlight particular features in order to improve user experience and boost conversions. By experimenting with different product page layouts, marketers can improve their targeting of various audience segments and thus optimize their campaigns.

“You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.” 

Source: developer.apple.com

Engagement is dependent on relevance.

You can create up to 35 custom product pages for your app and highlight various elements on each to find the combination that enables you to accomplish your objectives more successfully.

• Contrasting app icons

• Tries out different screenshots

• Attempt various preview videos

• Customize the text on promotional materials

This feature is accessible on Apple iOS 15 and later, and each custom product page has its own URL. As a result, it is possible to tailor messages to audiences who come from various channels because all traffic directed to a CPP comes from direct and referral traffic.

Targetoo lets you monitor and evaluate the performance of custom product pages.

Every component of your AppStore is important, and Targetoo can teach you how to use page variations to boost conversions.

By filtering device IDs by range to have the desired percentage of users in each group and using an A/B test to compare different page designs, Targetoo's sophisticated campaign management platform makes it possible to divide users into two groups.

A tracking link with a distinctive identifier is given to each custom product page, enabling downloads to be attributed within the specified attribution window. Advertisers can distinguish the creatives on their end and view the results on Targetoo's platform because tracking links are linked to the creatives.

Contact us and ask for a demo if you want to try custom product pages!

What has changed in SKAd Version 4.0?

In WWDC 2022, SKAd version 4.0 was announced. Apple has listened to developer feedback and added some new features to give advertisers more data. We've gathered all of these updates and will begin planning how to improve and adapt our current solution, SKAd Flexible Mapping so that we're ready when the new version is released. One positive change is that Apple now sends masked attribution data to DSPs and Networks when the number of installs is low in order to protect user privacy. This is known as Crowd Anonymity. Apple's level of granularity is determined by the number of installs. Less installs reduce the amount of trackable data available. And, because it is more difficult to identify individual users with more installs, Apple can send more information.

What has changed between SKAd 3.0 and SKAd 4.0?

These initial changes were made in order to provide more data to advertisers. It is well known that SKAd in its current form was an impediment to attribution and optimization, and from what we can tell, the 4.0 version is attempting to address this. The campaign ID field has been renamed source identifier. The number has grown from two to four digits. Depending on the privacy level of the installation, different parts of the source identifier will be returned. So, in order to receive the third and fourth digits of the source identifier, we must first meet a certain level of privacy. Essentially, campaign ID availability scales with ad spend.

Conversion value with fewer privacy restrictions:

The conversion value has also been updated, and it is now divided into two types. There are coarse-grained and fine-grained values. The latter is the same as it was in previous versions of SKAd, being a 6-bit value (64 different combinations). There are three coarse-grained values: low, medium, and high. Fine-grained conversion values are received at a much lower granularity level than coarse-grained conversion values. Similar to the source identifier, the volume of installs will determine whether we receive no information, the simpler coarse-grained value, or the conversion value we previously had.

Several postbacks:

Another new feature is related to the conversion windows for postbacks. We couldn't measure engagement with previous SKAd versions because we only received one postback. To mitigate this effect, this new version will have three postbacks instead of one, with each postback having a defined window for when it can be triggered. The time frames are as follows: 0-2 days, 3-7 days, and 8-35 days. Advertisers could then receive, for example, the first window's buy and the other windows' buy or level progressions. Only the first postback will contain the fine-grained conversion value; the subsequent postbacks will only contain the coarse-grained conversion value.

Web-to-app integration:

The final and most anticipated update is related to the web. The SKAd Network will be prepared to attribute web traffic. When the links redirect to the App Store product page for the advertised ad, first-party sites and embedded cross-site iframes will be able to begin attributing SKAd installs. This will be a fantastic opportunity for advertisers using Targetoo to take advantage of its mobile web ad capabilities.

These are all exciting updates, especially since Apple has been improving SKAd in each version. SKAd version 4.0 is expected to launch with iOS 16 at the end of this year. Targetoo has already begun work on adapting our current solutions to the new version.

If you want to learn more about Targetoo's SKAd Optimization solution, please contact us, and don't forget to look at:

• The SKAdNetwork App Growth Roadmap

• On SKAd Network, SoundCloud beat its CPI goal by 53%

7 reasons to use CTV Advertising

TV has changed and so has our consumption of entertainment.

What is Connected TV (Television)?

Connected TV (CTV) refers to any television set that supports streaming video content. They differ from typical television sets in that they can broadcast from the Internet, local stations, and cable TV. There are many types of CTVs such as Xbox, PlayStation, Roku, Amazon Fire, Apple TV, and others.

With the growth of connected TVs came new opportunities to reach audiences with CTV advertising, a type of programmatic advertising that is placed on any TV connected to the Internet, such as a smart TV.

Connected TV advertising opportunity

For marketing advertisers, CTV has become the key to a one-stop solution to further expand their reach and build their brand and marketing across their core audience. CTV advertising is growing rapidly as an opportunity to engage users by combining the benefits of programmatic advertising with the reach of TV.

Connected TV brings new opportunities for viewers to access all their favorite content in one place through Linear TV, OTT (over-the-top) and across all connected devices. This new era presents exciting opportunities for brands to reach a segmented audience.

7 reasons for deploying CTV advertising in your marketing mix

1. You have more control over your ads than on traditional TV

With Connected TV advertising, you have more control over who sees your ads and how often than with traditional TV. Unlike linear television, CTV allows advertisers not only to reach a growing audience, but also to choose who they want their ads to appear.

Platforms like Targetoo have precise targeting capabilities that allow for personalizing the advertising experience using data such as email addresses, language preferences, locations, and lookalike audiences.

Accurate, relevant segmentation translates into a more receptive audience that increases engagement and ultimately improves your ROAS.

2. Get to where your audience is

The best marketing campaigns are the ones that get consumers where they are and one of the best things about connected TV advertising is its reach. According to a report by CTV Innovid, 82% of households are expected to be connected to CTV by 2023.

People are preferring CTV over Linear TV due to better entertainment experience. A study by Statista shows that people spend an average of 1 hour per day in front of a CTV device.

The growing popularity of CTV makes it an ideal channel for brands to reach out to their target audience in an environment where they are more receptive and engaged.

Real-time advanced reporting

Advertisers only learn about the effectiveness of their campaign with traditional TV advertising after it has run for at least a month. Because Connected TV is a digital platform, you can obtain real-time reporting whenever you want.

The following are some of the most crucial CTV metrics to monitor:

• Impressions

• View completion rate

• Reach

Advertising companies may examine and modify their campaigns in real-time to optimize and improve by having access to this kind of data.

Cost-effective CTV

You may get your advertisements on the big screen without spending a lot of money with connected TV advertising. Target audiences can be reached more affordably on this wide screen format because of CTV's flexibility in choosing a price structure, such as cost per metric or cost per view.

CTV also has an advantage in terms of lower impression costs as compared to other channels like the web or a single device. It is logical to suppose that users stream content with other people, giving advertisers additional views on each ad and lowering their cost per impression.

Higher rates of completion

Traditional TV ads allow viewers to change channels or skip commercials. CTV ads are unique in this respect because, by their very nature, they cannot be skipped and you must watch the entire ad to continue displaying content.

This is why CTV ads have a very high percentage of video completion (VCR) and 100% visibility. This case study can be seen from Targetoo and Holaluz, utilities that achieved 95% video completion using the strategies they implemented.

Differences made by the algorithm

Programmatic advertising focuses on buying and selling inventory in real-time using automated bidding software rather than manual negotiation. This process allows advertisers to more efficiently allocate their ad budget based on data and insights.

Algorithms have been developed and used to automatically purchase media space that meets predefined criteria in order to deliver the right ads to the right audience at the right time. The algorithm is optimized and "learned" for each campaign to give better results to future campaigns

CTV is promoting a performance campaign

Measuring performance with a CTV and improving the CPI / ROAS is not as difficult as it used to be. You can now always use MMP to track conversions from CTV ads, thanks to probabilistic attribution over IP.

As shown in this case study, CTV can also measure brand awareness by correlating spending on CTV campaigns with increased organic traffic.

Targetoo for CTV

Linear television is always part of the marketing mix for many advertisers, programmatic CTV advertising offers the added benefits of near real-time visibility and measurability.

Targetoo for CTV makes it much easier for brands to reach their target audience across a variety of connected TVs and configure and install their campaigns with their own budget parameters, goals, time of day, and region.

More of Targetoo's advanced reports give you the insights you need to understand how best to spend your budget:

• Build and run custom reports to get the most actionable insights for optimization.

• Combine over 350 variables in Targetoo's advanced reporting tool.

• We use our time shift analysis to compare each key metric to any other time frame.

Connected TV is the new big screen! What are you waiting for? Contact us and request a demo with Targetoo.

How to Optimize with SKAd Network

Targetoo SKAd Flexible Mapping

Since the SKAd optimization (2021) tool for iOS CPI campaigns has been operative, we have vigorously tested all possible campaign scenarios.

Hereby we are once again promoting our flexible mapping methodology. In our view, the best achievable scenario when talking about iOS performance campaigns.

What exactly is SKAd?

SKAd, or; StoreKit Ad Network, is essentially a scenario in which Apple tries help advertisers and adnetworks - as best as they can, while working based on latest privacy updates (iOS 14). More specifically; SKAd measures installs and post install events on iOS apps.

SKAd does - however - has it’s downsides compared to pré SKAd environment. For example:

• Data receipt delays

• Loss of user-level data

• Reduce visibility of post-install events

Before SKAd/iOS 14 update, advertisers simply had much more options to optimise on.

Targetoo SKAd Network Solution: Flexible Mapping

We provide Flexible Mapping to give our clients/advertisers the best chance possible of achieving a positive campaign result. There are 100 campaign ID combinations that enable advertisers to be able to optimise to fullest extend possible. The tool is used for a large amount of variables that can have a big impact on the campaign performance. These can be;

• Lines

• Adsizes

• Creatives

• Creative types

• Exchanges and SSP’s

• Inventory bundles

Targetoo DSP thrives while relying on 3 simple pillars.

1. Largest amount of Targeting variables

2. Largest amount of Forecasting dimensions

3. Largest amount of Reporting metrics
*compared to all other DSP’s which offer their software/platform to advertisers.

If you would not use Flexible Mapping, the only metric an advertiser might see is the Install. Hence, and to finalise, Flexible Mapping greatly increased changes of success (or; positive ROI).

Some visuals

Since using the Flexible Mapping technology, we can state that we know how to work around the limitations of SKAd Network. SKAd Network is designed to give advertisers limited information for optimisation purposes. With Flexible Mapping we simply have more metrics to work (and optimize) on.

While using Flexible Mapping, we have been able to increase performance of many campaigns that run on iOS. In some cases a 100% increase has been whitnessed.

Want to know more? Request a demo!

In contrary to iOS/Apple, Android/Google will require an OPT-out regarding AD ID usage

Android: opt-out | iOS: opt-in

Using Android 12 and up, a user has an option to either ‘renew’ their AD ID, or to opt-out completely from AD ID usage by third parties (advertisers).

Since some time now, iOS - by default - does not share an AD ID. However, users can opt-in if they allow their AD ID to be used to f.e. serve relevant ads.

In turn, this creates a landscape were approximately 80% of android devices - by default - allow usage of AD ID. While iOS, with it’s mandatory opt-in, only allows advertisers to use an AD ID if an opt-in has been given. Making the amount of iOS devices that allow usage of their respective AD ID, approximately 10%.

Find below the new option menu for Android.

Reach out if you have questions!

DSP Operators /AdOps / Account management (Urgent)

Trader/DSP Expert (Urgent)

Targetoo wishes

Targetoo wishes it's clients and partners happy holidays and a prosperous, healthy new year

Documentation - Inventories list view

Introduction

There is a new version of the old inventories view where we tried to make it easier and more intuitive to update lists and manage them.

This view can be found in the left menu inside the Workspace section. The main function of this view is managing your lists of apps. From creating inventories and bundle lists to adding or removing apps to those lists. We have two differentiated types of app lists: inventory list and bundle lists.

When using bundle lists, you are selecting apps by using their bundle id (which includes all the inventory IDs inside this app). On the other hand, when using inventory lists, you are selecting specific placements of an app.

Main view

Once inside the inventories list view, it will display all the inventory and bundle lists with some information about the lists such as: id, name, type, account, number of inventories/bundles inside the lists, when the lists were created and last time they were updated.

Filters

In this main view, two types of filters can be found. The first one is related to the type of the list (inventory, bundle or both). In case you want to focus on a specific type of list you can change the “tab” where you are at.

The second one is the same kind of filters that can be found in other Hub views. The fields included in this filter are: id, name and campaigns (will display the lists related to lines of the selected campaign).

Actions

Create

The main action consists of creating a new list, where you will be asked to choose between Inventory or Bundle and afterwards you will need to insert the name for the list.

Other actions

There can be found some more actions for each of the lists shown in the view. The actions are: Edit, Add inventories, export the list as a csv file and delete the list.

Edit/Create inventory list

When creating or editing an inventory list you will see the following view (empty when creating a new one and with inventories if editing an existing one). The information displayed is: inventory id, bid request name, bid request hash, bundle, app name, traffic type and exchange.

(Creating a new list)

(Editing an existing list)

Filters

In this view you can find the regular filters used among all the Hub. It can be filtered by all the columns shown in the list.

Actions

Add inventories

There can be found two different ways to add inventories:

• Copy/Paste

There is a text input where there is the possibility to paste the inventory_ids that you want to add in the list separated by newlines or by commas.

• CSV

The other possibility to add inventories is by dropping a csv file in the space indicated,following the template shown in the platform (the only column mandatory is the id, referring to inventory id)

Remove inventories

Before removing any inventory you need to select the ones you want to remove. Inventories can be selected one by one or with the select all checkbox. Important: The select all checkbox will select all the inventories shown at the moment meaning that, if you have filters applied, you will remove only the ones shown by the filters.

Export

This button will export the entire list in a .csv file.

Edit/Create bundle list

When creating or editing a bundle list you will see the following view (empty when creating a new one and with bundles if editing an existing one). The information displayed is: bundle, app name, traffic type and exchange.

Filters

In this view you can find the regular filters used among all the hub. It can be filtered by all the columns shown in the list.

Actions

Add bundles

There can be found two different ways to add bundles:

• Copy/Paste

There is a text input where there is the possibility to paste the bundles_id that you want to add in the list separated by new lines or by commas.

• CSV

The other possibility to add bundles is by dropping a csv file in the space indicated,following the template shown in the platform (the only column mandatory is the bundle)

Remove inventories

Before removing any bundle you need to select the ones you want to remove. Bundles can be selected one by one or with the select all checkbox. Important: The select all checkbox will select all the bundles shown at the moment meaning that, if you have filters applied, you will remove only the ones shown by the filters.

Export

This button will export the entire list in a .csv file.

Pricing & Service Comparisson

Summer Vibes

When the sun shines

We hope all our readers are enjoying the summer. So far, our summer has been a mix of hard work and a few easy days - when all of a sudden no support is needed and it’s fair to conclude that ‘a quiet day equals an optimal day’ - in terms of client success. We remind ourselves on these quiet days of the fortunate position we are in after more than 10 years of hard work.

Do you want to experience our fast and flexible ad-ops/tech-support services? Do you want to experience the low CPM’s we are able to achieve? Do you want to experience real, honest and blunt advise (based on 11 years of running a DSP)? Do you want to use a DSP that has an unmatched amount of targeting, reporting and forecasting metrics? Reach out!

New Audio Inventory

Serve Audio Ads

Due to a recently finished supply integration we are now able to serve your Audio Ad in thousands of different publishers. Audio Ads usually have high engagement and for example, a high CTR. Some examples of publishers that can serve Audio Ads:

• shoutcast.com
• spreaker.com
• univision.com
• foxnewsradio.com
• podium-audio.com
• adswizz.com
• kxtn.com
• wideorbit.com
• empirestreaming.com
• radios-argentinas.org
• 941dallas.univision.com
• lamega.com
• zenomedia.com
• targetspot
• 929sanantonio.univision.com
• buenomalafeo.univision.com
• newsradioklbj.com
• ktsa.com
• mustdigitalagency.com
• radiolatricolor.com
• elnortehouston.com
• radionacional.com.ar
• nortenosa.com
• snkdigital.com
• larazadallas.com
• banda933.com.mx
• 923thefox.com
• radiolasuavecita.com
• odeeo.io
• 660amtheanswer.com
• 979laraza.com
• thebeatsa.com
• lamega.fm
• aquisuena.com
• 1043austin.univision.com
• iloveklove.univision.com
• klaq.com
• larazahouston.com
• wradio.com.co
• hellojack.com
• joseradio.com
• theranch.fm
• 985mcallen.univision.com
• wradio.com.mx
• bitabeats.com
• appradiofm.com
• 1043thefan.com
• masvariedadla.univision.com
• sabrosita590am.com.mx
• 1071laz.com
• energy941.com
• klll.com
• kfyo.com
• los40.com.mx
• wkaq580.univision.com
• hitfmradio.com
• mega963fm.com
• 1019labuena.com
• myindieapp.com
• mynorthwest.com
• kjlhradio.com
• newstalk1290.com
• 810whb.com
• dennisprager.com
• am870theanswer.com
• bloombergradio.com
• x963fm.univision.com
• ADTONOS
• lanueva94.com
• kisselpaso.com
• kxl.com
• mopacino.com
• digital949.com
• elzol.com
• larancheradallas.com
• hughhewitt.com
• 1051chicago.univision.com
• deezer.com
• mykiss1031.com
• zeta93.fm
• knue.com
• hot97.com
• kebuena.com.mx
• 101x.com
• app.podium-audio.com
• oasis.pe
• www.91
• teacherluke.co.uk
• 973thedawg.com
• laley1079.com
• classicrock1051.com
• arizonasports.com
• 1075amor.univision.com
• audiate.me
• DEEZER
• lazradio.com.mx
• 931amor.com
• laley1005.com
• kygl.com

Need help with the creation of an audio ad/clip? Reach out!

Reporting Metrics & Dimensions - The More The Better

Do you like detailed reports? Introducing more than 100 Metrics & Dimensions

Do you like detailed reports? Then you are going to love our latest reporting update. As of now we are able to report on more than 100 metrics and dimensions. Essentially, giving you (and your client!) an unparalleled reporting experience. Do you need more than listed below? Reach out. Because we have!

• Time
• Account
• Account ID
• Ad size
• Advertiser bundle
• Advertiser domain
• App name
• Auction type
• Bundle ID
• Campaign ID
• City
• Connection type
• consent
• country
• creative
• Creative ID
• Creative type
• Device brand
• Device carrier
• Device Language
• Device model
• Device OS
• Device OD version
• Device Ram (MB)
• Device Release Month
• Device Release price ($)
• Device Release year
• Device screen resultion
• Device Type
• exchange
• folder
• GPS Precisiom
• Has Device ID
• Has Mraid
• Inventory
• Inventory Category
• Inventory Domain
• Inventory ID
• Inventory Hash
• Inventory Tag ID
• Inventory Type
• Is Rewarded
• Is Video
• Line
• Line ID
• Line Label 1
• Line Label 2
• Location
• Region
• SkAd
• Video duration
• media spend
• Third party cost
• Total spend
• Bids
• Impressions
• clicks
• Installs
• Installs SkadNetwork
• Install CTA
• Install VTA
• Registration
• Subscription
• landings
• Views
• First Quartile
• Mid Point
• Third Quartile
• Completed Views
• Skips
• Buys
• Funnnel Step 1
• Funnel step 2
• Funnel Step 3
• Other conversions
• Win rate
• CTR
• Install Rate
• IPM
• Registation rate
• subscription rate
• View rate
• completed view rate
• landing rate
• other conversion rate
• Buy rate
• Funnel 1 rate
• funnel 2 rate
• Funnel 3 rate
• CPM
• CPC
• CPinstall
• Cpinstall skadnetwork
• CPRegistration
• CPsubscription
• CPlanding
• CPV
• CPCV
• CPother conversions
• CPBuys
• CPFunnel step 1
• CPFunnel step 2
• CPfunnel step 2
• Revenue
• ROAs

Forecasting Metrics - The More The Better

Find that specific site or app you want to serve ads in

Through years of development and recent updates, we now dare to state we have more forecasting metrics than any other DSP is able to offer. These forecasting metrics can give an incredible transparent view of (very) specific availability/inventory. Below the metrics we can forecast on per May 2021:

• Time

• Ad Size

• App name

• Bundle ID

• Auction Type

• City

• Connection Type

• Consent

• Country

• Deal ID

• Device Brand

• Device Carrier

• Device OS

• Device OS Version

• Device Type

• Exchange

• GPS Precision

• Has Dnt

• Has mraid

• Has price floor

• Has Device ID

• Inventory

• Inventory Category

• Inventory Domain

• Inventory ID

• Inventory Hash

• Inventory Tag ID

• Inventory Type

• Is Rewarded

• Is Video

• Region

• Request Inventory Name

• SKAd

• Requests

• Average price floor

Need more? Reach out, because we have.

GEO-Fencing on universities in India - Shell Recruitment Campaign

More than 8 million impressions, 245.000 clicks & CTR of 3,00%+ - With a -$10k budget

Client asked us to develop a strategy to reach qualified people in India - for a recruitment-campaign of Shell. Client wanted to reach (university) graduates and skilled developers/coders/engineers.

Advised Strategy

We advised a strategy to serve various ad formats on/above university and campus locations. We also advised to serve on/above tech-orientated business parks as well as actual company locations. Additionally we advised deploying a whitelist targeted on entire India - serving on specific/quality news, tech and specific sites and apps that the likely audience might visit/use. The campaigns ran between 22-03 and 23-04.

Results

For a $10k budget we delivered more than 8.000.000 impressions. Likewise more than 245.000 (organic) clicks were generated with a combining CTR of over 3% (video & display ads). Shell India received thousands of applications.

Want to know how GEO-Fencing can help your brand/client reach specific people in a very cost-effective manner? Reach out!

#staystrongIndia

Mobile App Promotion - 2021 insights

Cost Per Install (CPI) Campaigns, Affiliates, Organic and the Interval Strategy

What are Mobile App Promotion (MAP) campaigns?

MAP campaigns have to goal to achieve downloads and installs of any given app. As the digital app environment continues to grow and currently outmatches mobile web in terms of overall online activity, more advertisers and agencies are looking for trustworthy solutions for the downloads and installs. The existence of MAP campaigns are the answer to these needs.

The crashing of the affiliate market

Although opinions vary. Many of our peers and our own research suggest(s) running MAP campaigns by using affiliates is on it’s way out. Why? Because the downloads are of low quality and in many cases not real. Although the actual number of ‘fake’ downloads can benefit rankings and more, many realize that the final outcome is not beneficial for your brand/app/client (some even go as far as using the term ‘cannibalism’). Organic downloads (done by real users) are much harder to achieve. Hence many specialists combine the two (organic & affiliate) to achieve acceptable campaign results. This method has also appeared on the surface of knowledge of normal marketeers. As such, also this combining strategy is on it’s way out.

Organic

Then we come to organic. A word most of us like. How to get organic downloads, installs and actual users of your app? By going programmatic!

When running a MAP campaign in a DSP, assuming rigid brand safety measures are in place, your (video) ad will be organically shown to millions of different consumers . Likewise, the clicks you will generate will be 100% organic/real. In other words, the people who click on your ad (that promotes your app) will be genuinely interested.

Interval Strategy (organic)

As any specialist will tell you; even if all the tracking parameters are set-up correctly and all the needed assets (see below) are correctly delivered by the advertiser/client, many conversions will not be detected by our, the clients’ or MMPs’ tracking in question. Hence, many conversions will not be attributed to our campaign. Luckily we have found a savvy way to work around this phenomenon (conversions outside of tracking).

When we deploy/launch MAP campaigns, we apply certain interval time-frames. The most common strategy is; 2 weeks on, 2 weeks off, 2 weeks on, 2 weeks off. By applying this method, in the majority of cases, there is a clear correlation between the organic, unattributed downloads the advertiser/client tracks and the moment the campaign is active or not.

Hence, although initially the results attributed to our campaign might not be sufficient to please the advertiser/client, the combining amount of conversions attributed to our campaign and the approximate amount of unattributed conversions (determined by combining client/advertiser report with the time-frames the campaigns was live), is (pleasing).

Needed assets

• Non-Attributed data - MUST

• Suppression List - MUST

• VTA + Fingerprint - Preferable (for Open Strategy)

• Video creatives - MUST

• Up to date event creatives can help

Don’t have clue what we are talking about? Want to discuss? Reach out!