Android: opt-out | iOS: opt-in
Using Android 12 and up, a user has an option to either ‘renew’ their AD ID, or to opt-out completely from AD ID usage by third parties (advertisers).
Since some time now, iOS - by default - does not share an AD ID. However, users can opt-in if they allow their AD ID to be used to f.e. serve relevant ads.
In turn, this creates a landscape were approximately 80% of android devices - by default - allow usage of AD ID. While iOS, with it’s mandatory opt-in, only allows advertisers to use an AD ID if an opt-in has been given. Making the amount of iOS devices that allow usage of their respective AD ID, approximately 10%.
Find below the new option menu for Android.
Reach out if you have questions!