Targetoo is an Omnichannel Demand Side Platform (DSP) for programmatic advertising. Agencies, brands and resellers can launch and manage conventional display, Connected TV (CTV) and Digital Out of Home (DOOH) campaigns from one platform.

DSP stands for Demand Side Platform. It is technology advertisers use to automatically purchase advertising inventory across websites, apps, Connected TV environments and other digital media.

Programmatic advertising is the automated buying and selling of digital advertising inventory. Instead of manually purchasing advertising space from individual publishers, a DSP can evaluate and bid on available impressions in real time.

When an advertising opportunity becomes available, participating platforms can receive a bid request containing information about that opportunity. The DSP evaluates whether it matches the campaign settings and can submit a bid. This entire process generally takes place within milliseconds.

Targetoo works with advertising agencies, brands, media companies, resellers and other professional advertisers.

No. Targetoo works with organizations of different sizes. You do not need to be a multinational company or major advertising agency to use the platform.

The Targetoo team has more than 15 years of experience working with programmatic advertising and Demand Side Platform technology.

An Omnichannel DSP allows advertisers to manage multiple advertising channels from one environment. Targetoo combines conventional display, CTV and DOOH advertising within one platform.

Targetoo supports, among others:

• Conventional display advertising
• Mobile advertising
• Video advertising
• Connected TV (CTV)
• Digital Out of Home (DOOH)
• Native advertising
• Rich Media
• Audio advertising

Availability can vary depending on country, inventory source and campaign requirements.

Yes. One of Targetoo's core advantages is the ability to launch and manage Display, Connected TV and Digital Out of Home campaigns from the same environment.

Yes. Display, CTV and DOOH can be used together as part of an omnichannel media strategy.

Synchronization aims to coordinate advertising exposure across different environments. Depending on available identifiers, data, inventory and consent, a campaign can connect exposure across devices and channels—for example CTV exposure followed by advertising on another eligible device.

Programmatic display advertising is the automated purchasing of banner, rich-media and video inventory across websites and apps.

Targetoo connects with numerous advertising exchanges and supply partners, providing access to advertising inventory across a very large number of websites and apps worldwide.

Most standard IAB display formats are supported, including commonly used formats such as 300x250, 320x50, 728x90, 970x250 and 160x600. Available formats depend on publisher inventory.

Yes.

Yes. Targetoo supports advanced Rich Media formats and can also assist with creative production.

Yes. Targetoo offers creative production and Rich Media services for clients that require campaign assets.

CTV advertising delivers video advertisements through internet-connected televisions and streaming environments instead of traditional linear television infrastructure.

Yes. CTV campaigns can be launched from the Targetoo DSP.

Yes, where supported by the available inventory and data. This can make CTV relevant for both national and geographically focused campaigns.

Yes. CTV does not necessarily need to be a national television campaign. Available inventory can allow campaigns to focus on particular geographic markets.

Yes. Targetoo provides access to CTV inventory across multiple international markets.

Depending on the inventory, identifiers and applicable privacy requirements, CTV exposure can be combined with other programmatic channels as part of an omnichannel strategy.

DOOH stands for Digital Out of Home. It refers to digital advertising screens located outside people's homes, including screens in shopping areas, transport environments, gyms, offices and other public or commercial locations.

Yes. Programmatic DOOH campaigns can be launched through Targetoo.

Yes. Depending on the campaign setup and available data, DOOH activity can be combined with mobile and display advertising.

Yes. Programmatic DOOH allows advertisers to buy eligible screen inventory dynamically instead of relying exclusively on traditional fixed outdoor bookings.

Yes. Location is inherently important to DOOH, and campaigns can be constructed around relevant geographic areas and available screens.

Yes. Targetoo has access to DOOH inventory across multiple countries and markets.

GEO-targeting means limiting campaign delivery based on geographic criteria.

Depending on campaign type and available inventory, targeting can include countries, regions, cities, postal codes, coordinates and GEO-fences.

GEO-fencing creates a virtual geographic boundary around a location. Advertising activity can then be configured around eligible devices or inventory associated with that defined area.

The appropriate precision depends on the campaign, data source, device signals, inventory and local privacy requirements. GEO-fencing can be substantially more precise than conventional city- or region-level targeting.

Targetoo's technology can support very large numbers of GEO-fences, including campaigns containing hundreds of thousands of defined locations.

Yes. Coordinate-based targeting is available for appropriate campaign configurations.

Potentially, yes. GEO-fences can be created around relevant locations such as exhibition venues, conferences, stadium areas or other event locations, subject to campaign feasibility and applicable rules.

Yes, GEO-fencing can be used around individual or multiple commercial locations when appropriate.

Yes. Large-scale multi-location campaigns are one of the advantages of programmatic location-based advertising.

Footfall attribution attempts to determine whether advertising exposure is associated with subsequent visits to a physical location.

Targetoo offers footfall attribution solutions designed to measure visits to defined locations following eligible advertising exposure.

Campaign exposure and permitted location signals can be compared against defined GEO-fenced conversion locations to estimate attributable visits.

No. It can potentially be used for automotive dealerships, hospitality, events, tourism, restaurants and many other businesses where physical visits represent an important KPI.

Targeting possibilities include, depending on campaign and inventory:

• Location
• Country
• City
• Postal code
• GEO-fence
• Website URL
• App
• Language
• Device
• Device model/make
• Operating system
• Browser
• Carrier
• Connection type
• Wi-Fi
• Time/day
• Context
• Interests
• Audiences
• Retargeting
• Weather-related criteria

Availability varies by market, exchange and privacy framework.

Contextual targeting serves advertisements based on the content or subject of a website, app or page rather than solely relying on information about an individual user.

Yes. Website whitelists can be used to focus campaigns on selected domains where suitable programmatic inventory is available.

Whitelisting means creating a predefined list of websites, apps or inventory sources on which a campaign is permitted to serve.

Blacklisting prevents campaign delivery on specified websites, apps or inventory sources.

Yes, where those apps make suitable programmatic inventory available through integrated supply partners.

Where the relevant information is available in eligible bid requests, carrier targeting can be used.

Device make and model targeting can be available depending on the inventory and information provided within the advertising transaction.

Yes. Campaigns can generally target operating systems and, where available, specific OS versions.

Yes.

Yes. Dayparting allows campaigns to run during selected hours or days.

Yes. Combining targeting criteria is one of the main advantages of a DSP. For example, a campaign might combine location, device type, contextual criteria and specific hours.

Yes.

Retargeting allows advertisers to reach eligible audiences that have previously interacted with a website, campaign or other defined digital touchpoint.

Yes, subject to the appropriate technical implementation and consent requirements.

Cross-device possibilities depend on available identifiers, integrations, consent and inventory.

Yes. Campaigns can be configured and optimized toward performance objectives when suitable conversion signals are available.

Yes. Machine-learning technology can help evaluate large numbers of advertising opportunities and optimize campaign delivery based on performance signals.

Yes, when appropriate conversion tracking is implemented and sufficient campaign data is generated.

Yes, but results depend heavily on the product, pricing, website, creative, audience, attribution methodology and campaign strategy. Programmatic advertising should never be presented as a guaranteed source of conversions.

Advertising can influence users who later return through direct traffic, organic search or another channel. This means the effect of a campaign can extend beyond conversions recorded through a last-click attribution model.

No. No serious advertising platform should guarantee sales or conversions. Targetoo focuses on optimization, transparency and realistic expectations.

Targetoo provides access to programmatic inventory across markets worldwide.

No single advertising exchange contains all available inventory. Different SSPs and exchanges can have different publishers, applications, CTV inventory and geographic strengths. Connecting to many supply sources can therefore increase reach and campaign flexibility.

Yes. Targetoo integrates with a large number of global advertising exchanges and supply partners.

Potentially, yes. Availability depends on the publisher, market, format, inventory source, campaign configuration and sometimes private marketplace agreements.

A Private Marketplace, or PMP, is a controlled programmatic marketplace in which selected buyers can access specific publisher inventory under agreed conditions.

Self-Serve gives clients direct access to the DSP so they can create, launch, manage and optimize their own campaigns.

Yes.

Yes. With an active Self-Serve account and sufficient balance, campaigns can be configured and submitted directly through the platform.

Yes. Self-Serve does not mean you are left alone. Targetoo provides support based on more than 15 years of practical DSP experience.

Yes. Agencies can manage campaigns for multiple clients through the platform.

Yes. The distinction between managed and self-serve does not need to be rigid. Targetoo can support hybrid arrangements.

With Managed Service, Targetoo's team handles campaign setup, deployment, optimization and reporting on behalf of the client.

Yes. Transparency is an important part of Targetoo's managed approach.

Yes.

Yes. A company can operate its own branded platform while still having Targetoo manage some or all campaigns behind the scenes.

Yes. Hybrid arrangements are possible.

A White Label DSP is a programmatic advertising platform branded as your own. Your customers can log into an environment featuring your company name, logo, colors and branding.

Yes.

Yes.

Yes.

Custom branding and domain configurations can be provided depending on the selected setup.

Yes. White Label solutions can be structured so clients receive access to their own accounts.

The objective of a full White Label setup is to provide an environment presented under your own brand.

Targetoo currently offers White Label configurations without a monthly platform fee.

Targetoo currently offers White Label arrangements without a minimum media-spend threshold.

White Label structures can allow resellers and agencies to incorporate their own commercial margins.

Yes.

Yes. This allows an agency or reseller to sell programmatic advertising under its own brand while Targetoo provides operational support behind the scenes.

Yes. Targetoo's White Label proposition can provide access to its omnichannel capabilities.

It can be particularly useful for advertising agencies, media agencies, resellers, publishers and technology companies that want to offer programmatic advertising under their own brand without developing a DSP from scratch.

Costs depend on media spend, campaign format, inventory, service level and commercial arrangement.

Targetoo's business model can include a transparent markup on media spend. The applicable structure depends on the account and service agreement.

Volume-based commercial arrangements may provide lower percentage markups at higher spend levels.

Practical minimums can depend on campaign type and targeting. Very narrow targeting or certain premium formats may require sufficient budget to generate meaningful delivery and optimization data.

Yes. Transparency and campaign reporting are core parts of the platform.

Yes.

Depending on campaign format, reporting can include impressions, clicks, CTR, spend, CPM, conversions, geographic performance, device performance and other campaign-specific metrics.

Many campaign metrics become available rapidly, although reporting latency can vary by exchange, format and data source.

Yes, including through appropriate White Label account configurations.

API and reporting integrations can be discussed depending on the client's technical requirements.

Yes.

Yes. Inventory controls, blacklists, contextual settings and other brand-safety mechanisms can be used to restrict delivery.

Yes.

Yes.

Targetoo operates within applicable privacy and advertising regulations and works with programmatic partners that participate in established industry consent and privacy frameworks.

Depending on the jurisdiction and how they are processed, advertising identifiers can qualify as personal or pseudonymous data and should be handled accordingly.

No. Targetoo is a Demand Side Platform participating in the programmatic advertising ecosystem. It does not need to secretly install software on users' devices to buy advertising inventory.

A bid request can contain information necessary for participating advertising platforms to evaluate an advertising opportunity. The exact information depends on the publisher, application, exchange, consent status, device and applicable privacy rules.

No. The information available varies significantly between inventory sources and advertising environments.

Generally you need a campaign objective, budget, targeting strategy, advertising creatives and landing page.

Straightforward campaigns can often be prepared quickly, although creative approval, publisher policies, inventory requirements and complex targeting can affect launch time.

Yes.

Yes. Campaign support and practical advice are an important part of Targetoo's service.

Yes.

Yes. Clients can begin with Managed Service, use a hybrid arrangement or gradually transition toward Self-Serve.

Yes. Agencies represent an important Targetoo client group.

Yes. White Label solutions are specifically designed to make this possible.

Commercial White Label configurations can support an agency or reseller's own pricing model.

Yes.

A White Label arrangement can be structured so the client-facing platform and relationship remain under the agency's own brand.

Not necessarily. Targetoo can provide technical and campaign-management support while an agency develops its own internal expertise.

Targetoo combines Display, CTV and DOOH, extensive targeting capabilities, location-based advertising, GEO-fencing, global inventory, performance optimization and flexible Self-Serve, Managed and White Label models.

Using one omnichannel environment can reduce operational complexity and make it easier to coordinate Display, CTV and DOOH activity.

No. Targetoo combines DSP technology with hands-on campaign expertise, support, creative services and managed campaign options.

Yes. The platform is designed to accommodate both highly targeted campaigns and campaigns requiring substantial international reach.

That is normal. These models can overlap. Targetoo can recommend a setup based on your internal expertise, number of clients, desired control and campaign volume.

Yes. Prospective clients can request a demonstration of the Targetoo platform.

Contact Targetoo with your campaign requirements or request access to the platform. The team can recommend whether Self-Serve, Managed Service or White Label is the most suitable starting point.

Targetoo aims to respond quickly to client and prospect requests, including outside conventional office hours.

Contact contact@targetoo.com or use the contact options available on the Targetoo website.

Programmatic advertising can be highly technical, and not every campaign fits neatly into a standard FAQ. If you have a specific targeting request, country, audience, CTV requirement, DOOH campaign, GEO-fencing project or White Label question, contact Targetoo.

Tell us what you want to achieve. We'll tell you what is technically possible, what is realistic and how we would approach it.