The digital transformation of online marketing, specifically mobile advertising, is happening at an increasing pace. An interview with Remon Pepers, CTO & Ramona Kalloe, client partner.
Where we would normally spend hours or days of preparation to set up and run marketing campaigns online, we can now do so by the switch of a button – completely automated. Through real-time-bidding (RTB), advertisers can reach out to thousands of publishers at a time, applying a range of targeting variables to increase the effectiveness of their marketing campaigns.