In the contemporary era of technology, marketers often express concerns about the potential exposure of their advertising to undesirable practices or placements. These worries may include the display of ads on unverified third-party websites or the engagement of unqualified audiences.
Advertisers seek reassurance that their financial investments and efforts are managed with care, particularly in video advertising. It's about more than just a satisfactory environment; it should be exceptional for these endeavours.
In a recent report, we defined premium video as "content delivered transparently, in a trusted brand-safe environment, seen by real people within a high-quality viewing experience." According to the report's findings, premium video content leads to stronger brand building with audiences than non-premium video material. Finally, premium video prioritizes consumers while preserving the rights of both buyers and sellers.
To promote the value of premium videos, Targetoo created a Premium Video Checklist for Buying. Buyers and sellers who transact on premium video can use this checklist to help them make the best selections for success.
Click to download the checklist.
This checklist gives the criteria for premium video in three major categories, which were established following a significant study into what traits are most important to buyers, sellers, and viewers when it comes to premium video:
Quality of the environment: 73% of the buyers and 82% of viewers believe that a high-quality watching experience elevates content.
Brand safety: One-third of consumers named trustworthiness as a factor that distinguishes premium video content, while brand safety is the top priority for sellers when defining premium video.
Transparency: 56% of marketers would boost video advertising expenditure if improved measurement, attribution, and/or optimization capabilities were available, providing for greater insight into campaign performance.
Download Premium Video Checklist: A Checklist to learn more about each of these components and guarantee that your video advertising campaigns stand out. Want to learn more about your video advertising campaigns? Targetoo works with all types of video advertising to get the insights you need! Contact us to learn more.