Companies must hire personnel and make investments in global privacy and security compliance with a focus on the customer due to the intricate web of privacy requirements at the state and federal levels. Targetoo supports the move toward consumer-first privacy because we think programmatic advertising should take place in open, high-quality media ecosystems that prioritize the needs of consumers.
What is Targetoo doing to resolve these global privacy concerns?
Future-proofing our platform: In order to support the efforts of our clients, partners, and vendors to do the same, we continue to future-proof our platform and our global privacy and security program. However, we must scale back our efforts. We will continue to invest in and increase our investment in our privacy and security programs and product resources due to the rapidly evolving global privacy changes. We will also develop strategic alliances with privacy-enhancing technologies (PETS).
Transparency & Trust: Targetoo makes sure that customer confidence is increased throughout our supply chain. Building relationships with companies like SOURCE POINT allows us to better our privacy-first position while giving clients "greater visibility into the quality of their media buys using a commitment to privacy as a new metric."
Security, Scale, and Efficiency: Through the use of technologies for customer requests, targeted data discovery, data mapping, and vendor data privacy impact assessments, we aim to automate our internal and external privacy, security, and data governance compliance whenever possible. To strengthen and ensure complete compliance with legal requirements and security best practices, Targetoo privacy and security controls and assessments (SOC 2, Risk assessments, Pen tests, etc.) are continuously reviewed and improved. The EU General Data Protection Regulation is one example of this but is not the only one. Additionally, Targetoo takes part in initiatives like TAG that aim to thwart dishonest and illegal activity in online advertising.
Industry participation: To ensure that our point of view is influencing favorable outcomes for our clients and the larger industry, which depends on the continued success of the digital advertising sector outside of the walled gardens, we regularly engage with industry trade groups including IAB Europe, IAB US, IAB Tech Lab, the NAI US, the DAA, DAAC, and EDAA. Additionally, we take part in several working groups focused on privacy, such as:
Working group IAB EU TCF: EU privacy signaling for programmatic advertisements
Working group on NAI State Policy: Industry voice to influence state advertising privacy laws.
Establish industry best practices for future identifiers through the NAI working group for addressable IDs.
Privacy compliance in CTV: IAB US Project Crosswalk
Working group for the IAB Tech Lab Global Privacy Platform: regional privacy signaling involving the US, Canada, and the EU
Privacy, Security & Identity Hub: On our website, we've established a Targetoo Privacy, Security & Identity Hub where you can access news articles and updates.
Our Vision
We not only contribute to the development of privacy rules around the world, but we also perform privacy and security risk evaluations of our internal controls, including the vetting of all partnerships, vendors, and internal product initiatives. Aside from policy, we are well prepared to deal with changing privacy and security regulations from a product standpoint, where we are agnostic and adaptable to the future, and embrace more privacy-friendly approaches to user targeting, whether via first-party identifiers or a more aggregated, cohort approach. We are first and foremost focused on assisting our clients in unlocking revenue opportunities and driving more efficient results, all while increasing our market leadership position in privacy, security, and identification. Our mission is to assist businesses in achieving their goals by providing responsive and insightful counsel to maximize value and minimize risk while maintaining a world-class, industry-leading privacy and security compliance culture.