Our annual White House campaign!
We are pleased to announce that we have re-launched our annual White House campaign. We’ve deployed a GEO-Fence of 110 meters ‘on/above’ The White House (1600 Pennsylvania Avenue NW, Washington, DC 20500, United States).
Because of the precision we can only serve ads in-app, as only adrequests coming from in-app activity, can contain GPS coordinates or; lat/longs.
By launching this campaign we can effectively ‘see’ which apps are most visited/used from devices residing in The White House.
- disclaimer - the result of this cool experiment doesn’t necessarily reflect reality as it’s likely many encrypted devices are in use (within The White House) - which we can’t serve ads on. The results of this experiment/campaign will be published on this blog between 28-08 and 04-09.