Model your WinRate curve with respect to the bid value for each request
How does the Astrea algorithm work?
Basically, the algorithm helps you find the right price for every impression, by simply not paying more (or; less) than an impression is worth. Its function is to model the WinRate curve with respect to the bid value for each request. This algorithm is especially powerful when exploring first price auction requests. With this, our exploring data stops being acquired by algorithms whose target is obtaining the optimum CPA; instead, the Astrea algorithm focuses only on managing data volume thus exploring new unseen requests.
Soon available in front-end
Togheter with the already announced significant general visual update, the function will be available in front-end in a matter of days.
Reach out for questions and/or additional info.