Connected TV:
This year we have been working on TV integrations and finally, this month we started our first live campaign 100% based on CTV traffic for a well-known advertiser within the electricity and lighting industry. The campaign is targeted in Spain. We managed to create deals with several top TV groups in the region, which matched the user type that our client was/is looking for. Also, we created strategies per hour/publisher, so we can target specific TV shows according to the audience´s interests.
So far the campaign has run for three weeks and achieved 95% CVR with 60% of unique users. Once the campaign ends we will build a case study and publish it here.
Audio:
This year we have continued to developed our audio campaign functionality, adding more integrations day by day. For example, in the UK we have premium inventory coming from Spotify and TargetSpot with the characteristics: 30 seconds non skippable audio ads with banner 640x640 and CTA.
In addition to this, these partners have display and video inventory available, which we find really interesting to work with for a brand integral campaign: different traffic sources combined together and entirely managed from one transparent platform.
Reach out if you have questions or want a demo.