What a year, what a year
Brand Safety, Whitelabel DSP, Viewability, first price auction protocol, Geo-Fencing, Footfall Attribution reporting without relying on SDK’s, native formats > some subjects that were really relevant for us - and our clients - in 2019.
In 2020, we expect a continuing stabilization and professionalization of Programmatic Display Advertising - in general. We estimate that once again; brand safety, fighting ad-fraud and cross-device reporting will be major topics for advertisers. We also predict our, rather unique - whitelabel DSP solution will continue to gain in popularity with media agencies. We also expect that the accuracy and validity of adrequests with lat/longs will continue to grow and professionalize.
We want to thank our clients and their - in most cases - unconditional trust in our technology and service-level. In almost all cases/campaigns; we genuinely enjoyed deploying them, do optimizations and simply deliver a good campaign.
On behalf of entire team; thanks for an amazing year!