Using the technology of our integrated partner adsquare, we have been able to develop an insights report based on actual campaigns where the goal was/is to prove footfall.
Footfall Attribution seeks to prove and determine the actual effect (in the form of store revenue and store visitors) of a programmatic advertising campaign. Although a hot-topic for marketeers; especially marketeers who work for a brand with physical stores - many still find it hard to successfully deploy and use the technology.
In this insights report we show which approach should be upheld and we explain how the technology should be implemented/deployed. Request it here if interested.