iOS 14 update, Google does not follow Apple in requesting an Opt-in for usage of IDFA - for now

As per reports, Google has decided - for now - that it’s not requiring people to explicitly opt-in to tracking. This is in stark contrast with Apple, who will require an opt-in for usage of it’s device id’s > IDFA’s, after iOS 14 goes in effect (any day now).

Rather pleasantly, a Google spokesman said; ‘‘we will be less stringent” than what Apple is doing by not requiring people to explicitly opt-in to tracking before being able to continue using an application.

So for now - it seems - usage of device ID’s in order to serve more relevant ads will continue to be possible on the Android framework. Reach out if you want to discuss this industry update and/or have questions.