Dear Clients and Partners,

We hope this message finds you well. We want to inform you of an important change in our operations regarding how we measure viewability across our platform.

As of September 2024, Targetoo will no longer be utilizing MOAT as our viewability partner. This decision comes as a result of Oracle's announcement to discontinue MOAT, a tool many of you may be familiar with. MOAT has served as a reliable partner in ensuring that your ads were seen by the right audience, but with its closure, we are making a strategic shift in how we approach viewability.

Transition to IAB Protocols

In place of MOAT, Targetoo will now determine viewability based on the standards set by the Interactive Advertising Bureau (IAB). The IAB protocols are widely recognized across the industry for their rigorous standards and consistent methodology. By adopting these protocols, we are confident in our ability to continue delivering accurate and transparent viewability metrics that you can trust.

What This Means for You

For most of our clients, this change will be seamless. The transition to IAB protocols will ensure that our viewability metrics remain robust, without compromising on quality or accuracy. Our team has been working diligently to ensure that this switch is implemented smoothly, and we will continue to monitor and optimize our processes to meet the highest standards.

We look forward to continuing to provide you with top-tier service and results, now powered by the IAB's trusted viewability standards.