In today's fast-changing world of online marketing, staying ahead of the curve is key to success. Connected TV (CTV) offers a promising new way to get people to download your mobile app. By using CTV as a performance channel, you can reach a wider audience and achieve your goals even faster than with traditional methods.

CTV: A Complete Solution

CTV is a powerful tool that can help you reach more people and track your results effectively. It lets you target the right people at the right time, and you can easily see how your campaigns are performing. A study by eMarketer predicts that by 2027, almost 9 out of 10 households will have CTV devices, showing just how popular this platform is becoming.

CTV Does More Than Just Raise Awareness

Some people might think CTV is just for making people aware of your app, but it's great for getting them to download it too. CTV combines the best of online advertising, like targeting, with the broad reach of television.

Tracking Your CTV Success

Tracking your results is essential when using CTV. Unlike traditional TV, CTV offers much better ways to measure how your ads are doing. Marketers are now looking at the entire customer journey, not just the last ad someone saw before downloading the app.

CTV is important at every stage of getting someone to use your app, from the moment they first hear about it to when they become a loyal user. Industry leaders like Targetoo have been using CTV advertising since early 2021 to both build brand awareness and get app downloads. They use advanced tracking tools like AppsFlyer and Adjust to measure their success.

Targeting the Perfect Audience with CTV

One of the best things about CTV is that you can target your ads to specific audiences. You can choose things like the device they're using, the type of shows they watch, and even the channel they're on. This means your ads are more likely to reach people who are interested in your app, leading to more downloads. For example, targeting high-end smart TVs and specific genres can significantly improve your results.

CTV can also be used to reach people who already know about your app but haven't downloaded it yet. By showing them ads on their TV, you can remind them of your app and its new features, bringing them back and boosting engagement.

Working Together: CTV and Mobile App Downloads

When using CTV to get people to download your app, think of it as an extension of your other marketing efforts. During a webinar we held on using CTV for growth, 73% of viewers said they use their phones while watching TV. This shows how CTV can work with your mobile ads. You can use the information you learn from people who interact with your mobile ads to target them with CTV ads later. For instance, you could show someone a CTV ad highlighting a new feature in your app after they've clicked on a mobile ad for your app.

The Future is Bright for CTV

As CTV continues to grow, it will become an even more powerful tool for getting people to download your mobile app. By using CTV, you can reach new audiences, get more app downloads, and stay ahead of the competition in the ever-changing mobile market, whether your app is a game or something else entirely.

Get in touch to start testing and optimizing your campaigns. In the meantime, keep learning and stay inspired .