In the current football season, fans are not only tuning in to watch the games on television but are also captivated by their mobile devices. Second screens have become indispensable whether it involves managing fantasy football teams, placing bets, or checking real-time statistics. In light of this, brands have a unique opportunity to connect with their audience in ways that go beyond traditional TV advertisements through in-app advertising.

According to our Super Bowl research conducted in 2023, more than half of viewers (54%) expressed their enthusiasm for engaging with mobile-enhanced TV advertisements during football games. The inclusion of a QR code provides viewers with an opportunity to interact more deeply with a brand rather than simply watching the ad.

Even brands that do not advertise on TV can participate in this trend. In-app advertisements, particularly within mobile games, offer an effective means to reach viewers who are already engrossed in their smartphones. Our research indicates that mobile gamers are driven by incentives. A substantial 64% of mobile gamers are motivated to engage with an advertisement if it presents a discount code. By offering promotions or the chance to participate in a contest, you can extend your campaign's reach from mere brand awareness to actual conversion.

As the football season gains momentum, brands that embrace in-app and in-game advertising have the potential to make a significant impact on their audience, earning accolades for engagement and fostering growth.

At Targetoo, we advise and deploy organic App growth campaigns. Based on years of experience and actual appropriate supply integrations we are able to deliver quality CPI campaigns.