One of Apple's most significant releases this year is Custom Product Pages (CPP). This function makes it possible to present users with a more focused version of an app's product page, increasing relevance to encourage more downloads.

What are customized product pages?

Custom product pages are variations of the standard App Store product page designed to highlight particular features in order to improve user experience and boost conversions. By experimenting with different product page layouts, marketers can improve their targeting of various audience segments and thus optimize their campaigns.

“You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.” 

Source: developer.apple.com

Engagement is dependent on relevance.

You can create up to 35 custom product pages for your app and highlight various elements on each to find the combination that enables you to accomplish your objectives more successfully.

• Contrasting app icons

• Tries out different screenshots

• Attempt various preview videos

• Customize the text on promotional materials

This feature is accessible on Apple iOS 15 and later, and each custom product page has its own URL. As a result, it is possible to tailor messages to audiences who come from various channels because all traffic directed to a CPP comes from direct and referral traffic.

Targetoo lets you monitor and evaluate the performance of custom product pages.

Every component of your AppStore is important, and Targetoo can teach you how to use page variations to boost conversions.

By filtering device IDs by range to have the desired percentage of users in each group and using an A/B test to compare different page designs, Targetoo's sophisticated campaign management platform makes it possible to divide users into two groups.

A tracking link with a distinctive identifier is given to each custom product page, enabling downloads to be attributed within the specified attribution window. Advertisers can distinguish the creatives on their end and view the results on Targetoo's platform because tracking links are linked to the creatives.

Contact us and ask for a demo if you want to try custom product pages!