More than 8 million impressions, 245.000 clicks & CTR of 3,00%+ - With a -$10k budget

Client asked us to develop a strategy to reach qualified people in India - for a recruitment-campaign of Shell. Client wanted to reach (university) graduates and skilled developers/coders/engineers.

Advised Strategy

We advised a strategy to serve various ad formats on/above university and campus locations. We also advised to serve on/above tech-orientated business parks as well as actual company locations. Additionally we advised deploying a whitelist targeted on entire India - serving on specific/quality news, tech and specific sites and apps that the likely audience might visit/use. The campaigns ran between 22-03 and 23-04.

Results

For a $10k budget we delivered more than 8.000.000 impressions. Likewise more than 245.000 (organic) clicks were generated with a combining CTR of over 3% (video & display ads). Shell India received thousands of applications.

Want to know how GEO-Fencing can help your brand/client reach specific people in a very cost-effective manner? Reach out!

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