We have been busy while waiting for Apple to confirm the new release date for the ATT (App Tracking Transparency) framework

We can now confirm we are fully integrated with the most popular MMP’s (Adjust, Appsflyer, Kochava) in order to execute campaigns based on the new Conversion Modeling SKAdNetwork. In anticipation of the Apple IDFA depreciation, we have reformulated our machine learning towards the new iOS bidding framework.

For example, new algorithms are present that optimize towards intentional clicks while communicating with a SSP to gain additional signals that enable more and better (organic) installs. Furthermore we have been able to develop an environment in which clients can choose between optimizing towards SKAdNetwork installs, or; driving on probabilistic attribution transfered by MMP’s (if allowed after ATT).

Do you have questions regarding these complicated but promising new campaign options? Reach out!