SKAdNetwork User Guide Available

Targetoo SKAdNetwork user guide, an intro

When Apple quietly released SKAdNetwork v1.0 in March 2018, the only performance insights available were based on install metrics. This significantly limited the ability of marketers to understand user quality. While 1,000 app installs look better than 100, 100 installs with post- install engagement are better than 1,000 installs with none. With SKAdNetwork v2 announced at WWDC 2020, Apple threw out a lifeline in the form of the conversion value—a method that allowed for the reporting of post-install engagement. The addition came at just the right moment, as the impending roll-out of the AppTrackingTransparency (ATT) framework and its impact on IDFA availability was about to catapult adoption and reliance on the SKAdNetwork.

In this guide, we’ll prepare you to maximize the available performance insights from campaigns you run on the SKAdNetwork by addressing the following:

• What is the conversion value and how does it work?

• Conversion models and why you need them

• Targetoo conversion models and user cases

• Choosing a partner for SKAdNetwork signaling

Request the user guide here.