After adopting the option to target ads.txt inventory for mobile-web, we now offer the same for in-app inventory.

Authorized Digital Sellers, or ads.txt, is an initiative of IAB to improve transparency (for example fighting ad fraud and preventing misrepresented URLs) in programmatic advertising. Publishers can create their own ads.txt files to identify who is authorized to sell their inventory. The files are publicly available and craw-lable by buyers, third-party vendors, and exchanges.

We now offer the targeting-tool for mobile web inventory and for app inventory.

• The app-ads.txt specification is an extension of the original ads.txt standard to meet the requirements for applications distributed through mobile app stores, connected television app stores, or other application distribution channels.

• You will be able to select this option in the targeting section of your campaign.

• Not all of our integrated SSPs & Adexchanges support this yet (for apps), so be aware the reach will be limited.

Reach out for questions regarding this new option.